• Gray, somewhere between white (good) and black (evil), is a blasé color.
Elegance, humility, respect, reverence, stability, subtlety, wisdom, old age, boredom, decay, decrepitude, dullness, pollution, urban sprawl, strong emotions, balance, neutrality, mourning, formality, March.
• White is the color (or lack thereof) that represents purity, neutrality, sterility and youth.
• Often associated with white is cleanliness or sterility. Doctors wear white to convey these attributes of white
• White is also associated with neutrality—hence a white flag for surrender. White is a neutral color that will continue to be the preferred backdrop on websites and the “color” behind the color.
Light, reverence, purity, truth, snow, peace, innocence, cleanliness, simplicity, security, humility, sterility, winter, coldness, surrender, fearfulness, unimaginative, air, death (Eastern cultures), life, marriage (Western cultures), hope, bland, empty(interior), January (Winter).
• Black is a multi-dimensional color that can mean classic or new.
• It has an ominous characteristic, symbolizing death. Particularly Western cultures use black for funerals.
• It has an air of intelligence (graduation robes), marked with rebellion (the bad guy), shrouded in mystery (space).
Word Values Absence, modernity, power, sophistication, formality, elegance, wealth, mystery, style, evil, death (Western cultures), fear, seriousness, conventionality, rebellion, anarchism, unity, sorrow, professionalism’s, slimming quality (fashion).
• It is believed that red makes the heart beat faster.
• Red strikes a chord with more cultures than many other colors because of its intensity, passion and invocation of an inherent physiological response.
• Red, when used with a wide brush, typically makes whatever it’s painted on look larger – whether it’s a torso or wingback chair.
• Red is bold and audacious so it usually dilutes the colors around it. For this reason it’s used to accent and highlight objects of importance.
• Studies show that red can have a physical effect, increasing the rate of respiration and raising blood pressure. Red is also said to make people hungry (McDonald’s, Burgerville, corner cafés). The red ruby is the traditional 40th wedding anniversary gift. Red is also the color of the devil in modern Western culture.
Passion, strength, energy, fire, love, romance, excitement, speed, heat, arrogance, ambition, leadership, masculinity, power, danger, gaudiness, blood, war, anger, revolution, radicalism, socialism, communism, aggression, respect, martyrs, the Holy Spirit, conservatism (U.S. politics), wealth (China), marriage (India).
• The best color to wear to an interview is blue. Blue is non-threatening, yet confident and stable.
• Many police uniforms are blue because the color says confidence and security, while being non-threatening.
• As we aim to maximize our every minute, blue will become a more popular color because it enhances productivity. Weightlifters have proven to lift heavier weights in blue rooms.
• With the good there’s the bad. Blue can also signify depression. “You’ve got the blues” is a nod to this attribute.
Seas, men, productive (interior) skies, peace, unity, harmony, tranquility, calmness, trust, coolness, confidence, conservatism, water, ice, loyalty, dependability, cleanliness, technology, winter, depression, coldness, idealism, air, wisdom, royalty, nobility, Earth (planet), Virgo (light blue), Pisces (pale blue) and Aquarius (dark blue) (star sign), strength, steadfastness, light, friendliness, peace, mourning (Iran), truthfulness, love, liberalism (U.S. politics), conservatism (UK & European politics). In many diverse cultures blue is significant in religious beliefs, believed to keep the bad spirits, stupidity, and misfortune away.
• Green will continue its rise in eco-conscious businesses. Green says nature as well as initiative.
• It is a color that soothes the eyes and produces a calming effect when seen; likely due to the association with greenery of nature.
• It’s also the color of spring, a time of rebirth and renewal. For companies providing a pampered escape, green is a color that will signify rejuvenation and energy for your brand.
Great intelligence, nature, spring, fertility, youth, environment, wealth, money (US), good luck, vigor, generosity, go, grass, aggression, coldness, jealousy, disgrace (China), illness, greed, Marijuana and drug culture,corruption (North Africa), life eternal, air, earth (classical element), sincerity, Cancer (bright green, star sign), renewal, natural abundance, growth, health, August, balance, harmony, stability, calming, creative intelligence, Islam, the ordinary.
During the Middle Ages, both green and yellow were used to symbolize the devil. Green is believed to be the luckiest of colors in some western countries including, Britain, Ireland, and the U.S.,hope,spirit,life,precious,gem,gracious. While an association with green and forward motion or action may seem, at first blush, to make sense because of its association in the western world with the “go” traffic light, this association is not innate (green being a calming or soothing color) and is as a result of acculturation. Green for traffic signals was selected due to its ability to be seen well over distances and its high contrast with the colors used for stop (red) and caution (yellow).
• Yellow echoes the duality nature of red. Though yellow evokes feelings of happiness, when we are confronted with too much yellow, we become annoyed or angered.
Sunlight, joy, happiness, earth, optimism, intelligence, idealism, wealth (gold), summer, hope, air, liberalism, cowardice, illness (quarantine), fear, sinestro, hazards, dishonesty, avarice, weakness, greed, femininity, gladness, sociability, summer, friendship, Gemini, Taurus, Leo (golden yellow, star signs), April, September, deceit, hazard signs, Jews (yellow star patches), death (Middle Ages), mourning (as in Egypt and Frank Herbert’s Dune), courage (Japan), God (gold). Yellow ribbons were worn during times of warfare as a sign of hope as women waited for their men to return. During the Middle Ages, both green and yellow were used to symbolize the devil.
• Thailand considers purple to be the color of mourning. Not so in western cultures. Quite the opposite in fact. Purple is the color of royalty and wisdom. The Purple Heart, a high military honor for those wounded or killed in enemy combat with America, embodies both purple attributes.
Nobility, envy, Sensuality, spirituality, creativity, wealth, royalty, ceremony, mystery, wisdom, enlightenment, arrogance, flamboyance, gaudiness, mourning, exaggeration, profanity, bisexuality, confusion, pride, Scorpio (violet, star sign), May, November, riches, romanticism (light purple), delicacy (light purple), penance. Purple is the color of mourning for widows in Thailand, favorite color of Egypt’s Cleopatra, and the purple heart is given to soldiers who have been wounded during warfare.
• Orange is energy, enthusiasm, get-it-done and balance.
Hinduism, Buddhism, happiness energy, balance, heat, fire, enthusiasm, flamboyance, playfulness, aggression, arrogance, gaudiness, overemotion, warning, danger, autumn, desire, Sagittarius (star sign), September. Orange has less intensity or aggression than red and is calmed by the cheerfulness of yellow.
Orange is the Royal family of the Netherlands. As such in the Netherlands Orange symbolises royalty and as William of Orange was a Calvinist orange symbolizes protestantism particularly in Ireland (Orange Order).
• It’s also the color of dirt, giving it an earthy, environmental quality popularly coupled with green.
• Shades of brown represent skin tones and produce a comforting feeling
Calm, boldness, depth, natural organisms, nature, richness, rusticism, stability, tradition, anachronism, fascism, boorishness, dirt, feces, dullness, filth, heaviness, poverty, roughness, earth (classical element), October, Capricorn, Scorpio (reddish brown, star signs), down-to-earth. Brown can stimulate the appetite, wholesomeness, steadfastness, simplicity, friendliness, and dependability.
• Pink, a sister of red, but could not be more different than if they were complementary.
• Pink is a tranquilizing color. Oftentimes, prisons will paint the cells of their most dangerous residents the color pink.
• Pink symbolizes innocence and child-like flirtatiousness.
Spring, gratitude, appreciation, admiration, sympathy, femininity, health, love, romance, June, marriage, joy.